What is a Ghost Kitchen? How to Create One with an Online Food Ordering System

As you search for restaurant business ideas, you might come across a concept known as the ghost kitchen. Also called a virtual restaurant, a ghost kitchen is a foodservice business that only serves customers through delivery and pickup, which they order by phone or online. The idea is to provide customers with the best possible food quality cost-effectively without a standard storefront and focus only on pick-ups and deliveries. With this type of business, you’ll need a reliable online food ordering system that can keep up with any volume of orders.

 

Why a ghost kitchen?

On-site dining may be the norm and the most preferred business model, but there is a steady rise in online food ordering at a rate of at least 20 percent annually. That’s the core idea of the ghost kitchen.

 

Eliminating the conventional storefront strategy and accepting only delivery and pick-up orders means much less stress, as you don’t have to plan and set designated dining areas and facilities. You can also avoid the costs associated with hiring and paying wait staff and renting a larger space for a conventional restaurant.

 

Creating a ghost kitchen allows you to maintain multiple restaurant brands from a single location, so you can expand your customer base without building additional premises. You can host many virtual brands representing various styles of cuisines under one roof and focus on better food quality while ensuring shorter wait times to fulfill orders.

Choosing anonline food ordering system 

To grow your ghost kitchen, you need an online food ordering system that lets your customers order from any device without downloading an app. Choose a proven, dependable platform that allows you to take unlimited direct orders without paying a commission to the service provider. Look for a platform thatdeposits your earnings directly to your bank account and does not include contracts.

 

The best online food ordering system onlyrequires a flat fee every month. It is affordable and comes with other perks, such as a printer and tablet, SEO, professional web design for your online ordering portal, and Google optimization.